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NIVEA Men is a cosmetics brand producing skincare products for a male audience. The brand had created a skincare report packed with juicy content and insights, but they needed it to make waves in the press. Despite featuring big names like Troy Deeney, the press just wasn’t biting. So, they turned to us for a fresh TikTok angle to get their report noticed.
We spotted the viral potential in weird skincare confessions. So, we created a TikTok account with 10 everyday guys confessing their strange skincare habits on camera.
Project Scope/Goals
Our goal was to grab press attention using TikTok as the hook. And it worked! We scored 15+ features in regional publications across the UK.
What we achieved?
- Press Coverage: Achieved over 15 features in regional publications.
- Viral Content: The TikTok account boasted a viral video
- Creative Approach: Leveraged unique skincare confessions to engage viewers.
Highlights
- Actors: Utilised 10 actors for authentic content.
- Content Production: Produced 11 pieces of engaging content.
- Viewership: Amassed over 500,000 views on TikTok.
Insights
why work with us?
Grab Headlines: Imagine walking to your nearest Co-Op and picking up a paper with your campaign in it
Grow FAST: Blow up your account to 100k followers in weeks, not years! Our strategies harness TikTok’s unique algorithm for lightning-fast results.
Save Time: Being creative is tough and eats up your time... let us handle the grind for you and deliver results
Pro-Level Expertise: We've written thousands of scripts, so we know the hacks. Skip the struggle and bask in the glory.
why work with us?
Grab Headlines: Imagine walking to your nearest Co-Op and picking up a paper with your campaign in it
Grow FAST: Blow up your account to 100k followers in weeks, not years! Our strategies harness TikTok’s unique algorithm for lightning-fast results.
Save Time: Being creative is tough and eats up your time... let us handle the grind for you and deliver results
Pro-Level Expertise: We've written thousands of scripts, so we know the hacks. Skip the struggle and bask in the glory.
Journalists are now scouring TikTok for the next big story—don't let your brand miss out on the headlines
Oh, and did we mention our brands have snagged some top awards for their socials thanks to us
We’ve got you covered from start to finish, taking care of every detail to deliver impressive results and make your brand shine.
4. full project management
On stunt day, we manage the entire show, making sure everything runs smoothly. After the event, we amplify your content across social media, working with influencers and using strategic advertising to maximise reach and engagement.
3. execute & amplify
We handle all the prep work to make your stunt a success. From scouting locations and writing scripts to coordinating logistics and sourcing props, we ensure everything is ready for the big day.
2. prepare & set-up
Whether you come to us with an idea for your client or need help masterminding one, we start with a quick Google Meet session to understand your goals and vision. Together, we design a high-impact stunt that's sure to grab attentionfor your client. .
1. brain storm & plan
how does it work?
optional extras...
Need more? We offer additional services like professional editing, paid media spend, and full social media management to ensure your content hits the mark.
