We cooked up the ‘Hustle House,’ a TikTok House featuring three unexpected creators. The collab blew up, and things got so wild that the Airbnb address leaked online! We even had to get security to keep the fans at bay. The song turned into a massive TikTok meme, and our once-unknown artist became a sensation.
What we achieved...
Believe.com, a music marketing agency, came to us with a mission: make a brand new release from one of their up-and-coming artists go viral. The artist had no audience, and while Believe knew TikTok was the place to be, they’d lost faith after failed attempts with influencer campaigns. They needed something fresh and explosive to launch the song into the stratosphere.
Project Scope/Goals
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LONG LASTING IMPACT
The song remains a TikTok meme to this day.
The song remains a TikTok meme to this day.
SECURITY NEEDED
The campaign was so successful that the Airbnb address leaked, requiring security.
The campaign was so successful that the Airbnb address leaked, requiring security.
VIRAL SUCCESS
Created the most viral story on UK TikTok
Created the most viral story on UK TikTok
HIGHLIGHTS
NIGHTCLUB APPEARENCES
Creators were booked for gigs across the UK due to the campaign's success.
Creators were booked for gigs across the UK due to the campaign's success.
CONTINUED POPULAIRTY
The sound is still prominent on TikTok over a year later.
The sound is still prominent on TikTok over a year later.
EXTENDED REACH
Additional views accumulated across the creators' accounts.
Additional views accumulated across the creators' accounts.
ENGAGEMENT
In Just In just 3 days, 11 videos on a new TikTok account garnered 14 million views.
In Just In just 3 days, 11 videos on a new TikTok account garnered 14 million views.
