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- Incredible Content: Created engaging and high-quality TikToks.
- Widespread Reach: Achieved millions of views, impressions, and high engagement.
- Sales Promotion: Successfully promoted the campaign, driving sales to Burger King stores
What we achieved...
Fanta Frozen is a popular frozen drink product across Europe. Our role involves managing the Fanta Frozen TikTok account in various capacities, including influencer liaison, paid advertising, and content production.
Recently, Fanta Frozen launched in Burger King trial stores across Europe. We produced a range of TikToks and coordinated with influencers to create compelling content for a paid awareness media campaign, which was then broadcasted across the continent.
Project Scope/Goals
SALES IMPACT
Contributed to increased sales and foot traffic at Burger King stores featuring Fanta Frozen.
Contributed to increased sales and foot traffic at Burger King stores featuring Fanta Frozen.
CROSS PLATFORM INTEGRATION
Seamlessly integrated organic and paid content strategies.
Seamlessly integrated organic and paid content strategies.
HIGH ENGAGEMENT
The campaign saw significant interaction from users across Europe.
The campaign saw significant interaction from users across Europe.
HIGHLIGHTS
PAID MEDIA SUCCESS
Effectively utilized paid ads to boost awareness and engagement.
Effectively utilized paid ads to boost awareness and engagement.
INFLUENCER COLLABORATION
Worked with popular influencers to amplify the campaign's reach.
Worked with popular influencers to amplify the campaign's reach.
MULTI-COUNTRY CAMPAIGN
Coordinated a Europe-wide launch with localized content.
Coordinated a Europe-wide launch with localized content.
Insights
