Within five minutes of setting up in the queue, our actors were filmed by BBC Breakfast and broadcast live on TV! They were interviewed by journalists, and the story quickly gained traction online. Each actor then created their own TikTok documenting the day, garnering millions of views and being featured on various news sites.

What we achieved...

Snug, a furniture brand known for their sectional sofas, wanted to create a buzz around their product. Working alongside PR agency Idea Farm, we devised a guerrilla marketing strategy to infiltrate the notorious Wimbledon tennis queue. The concept was that a group of friends decided to bring their bright pink sofa to the queue, making the wait more comfortable and eye-catching.
We created 5 prewarmed dummy TikTok accounts, focused on tennis content, to ensure the content could go viral independently of the brand. These accounts were nurtured for two weeks prior to the stunt. We handled all the preproduction details, including mapping out the queue, crafting actor backstories, writing filming scripts, and sourcing quintessential props.

Project Scope/Goals

in partnership with idea farm