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Project Scope/Goals
NIVEA Men is a cosmetics brand producing skincare products for a male audience. The brand had created a skincare report packed with juicy content and insights, but they needed it to make waves in the press. Despite featuring big names like Troy Deeney, the press just wasn’t biting. So, they turned to us for a fresh TikTok angle to get their report noticed.
We spotted the viral potential in weird skincare confessions. So, we created a TikTok account with 10 everyday guys confessing their strange skincare habits on camera.
What we achieved...
Our goal was to grab press attention using TikTok as the hook. And it worked! We scored 15+ features in regional publications across the UK.
VIEWERSHIP
massed over 500,000 views on TikTok.
massed over 500,000 views on TikTok.
CONTENT PRODUCTION
Produced 11 pieces of engaging content.
Produced 11 pieces of engaging content.
ACTORS
Utilised 10 actors for authentic content.
Utilised 10 actors for authentic content.
HIGHLIGHTS
CREATIVE APPROACH
Leveraged unique skincare confessions to engage viewers.
Leveraged unique skincare confessions to engage viewers.
VIRAL CONTENT
The TikTok account boasted a viral video.
The TikTok account boasted a viral video.
PRESS COVERAGE
Achieved over 15 features in regional publications
Achieved over 15 features in regional publications
Insights
