TikScripts and STILLRYAN partnered with footballer Phil Foden to produce a feel‑good, human‑interest video showcasing his more relaxed side: a fishing trip away from the pitch. Our approach focused on crafting a narrative that felt spontaneous, intimate, and relatable, tapping into algorithm triggers with authentic moments and paced storytelling.
phil foden collab
total views
34.92 million
views
accross youtbe, tiktok & instagram and counting...
accross youtbe, tiktok & instagram and counting...
7.5 million
views
accross youtbe, tiktok & instagram and counting...
2.3 million
StillRyan is a Liverpool creator with a huge grassroots following and a reputation as a people’s champion.
He’d already seen viral success, but his content lacked structure, making it hard to scale or stay consistent.
Our goal was to help him build a repeatable, simple content system that could be filmed in one day and drip-fed over weeks. The plan was to test different short-form series and find a signature format that truly resonated.
goodison park series
what makes you happy?
views
accross youtbe, tiktok & instagram and counting...
20 million
back
We developed a structured “5-Series Funnel”,
balancing viral reach with long-term brand depth.
The breakthrough came with What Makes You Happy, a series filmed from a single chair, where Ryan chats to people on the street about what brings them joy.
The format was raw, uplifting, and perfectly aligned with his personality. It exploded online, hitting hundreds of millions of views and turning Ryan into one of the most recognised creators in the UK.
The results speak for themselves:
Hundreds of millions of views across social platforms
Major collaborations including Phil Foden x McDonald’s
A system that now powers sustainable, effortless growth
What began as an experiment in structure became StillRyan’s signature formula for consistent virality and lasting influence.
balancing viral reach with long-term brand depth.
The breakthrough came with What Makes You Happy, a series filmed from a single chair, where Ryan chats to people on the street about what brings them joy.
The format was raw, uplifting, and perfectly aligned with his personality. It exploded online, hitting hundreds of millions of views and turning Ryan into one of the most recognised creators in the UK.
The results speak for themselves:
Hundreds of millions of views across social platforms
Major collaborations including Phil Foden x McDonald’s
A system that now powers sustainable, effortless growth
What began as an experiment in structure became StillRyan’s signature formula for consistent virality and lasting influence.
