In the first few weeks we got over 6 million views across TikTok and X.
Multiple article and TV features:
What we achieved...
The Liberal Democrats and Sir Ed Davey launched a Christmas single with one clear goal: make it go viral.
We were brought in to lead both the social media strategy and music video production.
Our goal was to:
We were brought in to lead both the social media strategy and music video production.
Our goal was to:
- Prime Ed’s TikTok presence as a cultural asset
- Build viral momentum ahead of the single release
- Convert that online attention into real-world streams and press coverage
- Phase 1 tested what resonated.
- Phase 2 amplified the winning ideas for maximum reach at Christmas.
Project Scope/Goals
back
We developed a TikTok-first strategy where Sir Ed challenged the Prime Minister to a game of FIFA. The clip caught fire instantly, spreading across LadBible, ImJustBait, and other major meme pages. Nigel Farage even responded, fuelling a second wave of virality.
insights & HIGHLIGHTS
The momentum snowballed into national press and TV coverage, landing Sir Ed on BBC Breakfast, Loose Women, and The Last Leg.
The single rocketed into the Top 20, turning a light-hearted political stunt into one of the most talked about campaign moments of the season.
