Positive ROI: The project demonstrated a high return on investment through increased customer engagement and business activity.

Rapid Engagement: High initial view counts indicate strong community interest and effective content strategy.

Creative Promotion: Non-traditional promotional approaches can yield significant business results.

Local Relevance: Leveraging local landmarks and in-jokes can create highly engaging and shareable content.

insights

Client Satisfaction: The client was delighted with the results and the creative approach and even asked us to film a plaque delivery by the manager to the rapper to celebrate the successful partnership

Business Impact: The campaign led to a significant increase in calls and bookings for the taxi firm.

High Engagement: Achieved 250,000+ views, with 50,000 views on the first night.

Hyper-Local Appeal: Created content that resonated deeply with the local community.

highlights

Ready to solve your PR challenges?

A local taxi firm approached us for a promotional video, but we suggested a different approach. Instead of a traditional promo, we proposed creating a dirty grime track filled with local landmarks and in-jokes to make the content highly shareable. We briefed a local rapper who wrote the track, and then we shot the music video.

We produced a hyper-local, shareable piece of content that resonated with the community. The video garnered over 250,000 views, with 50,000 views on the first night alone. The campaign was so successful that the taxi firm's phones were ringing off the hook, resulting in a delighted client.

hundreds of thousands of views, high-volume roi and out-of-the-box creative promo

we create a grime track for the promotion of a local taxi company

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